Kautilya Fellows Programme 2020
About the project
The Kautilya Fellows Programme (KFP) 2020 was a prestigious 10-day workshop focused on
India's foreign policy and public policy issues. Organized by the Ministry of External Affairs and India
Foundation, the event was designed to provide young professionals from India and abroad with a deeper
understanding of India’s democratic institutions. The program combined academic insights with experiential
learning, including a memorable field visit to Rashtrapati Bhavan.
The Design Process
Designing the visual identity for an event of this scale was both an exciting challenge and a
significant responsibility. With over100 delegates from 31 countriesin attendance, ensuring the design met both
creative expectations and government protocols was crucial.
Visual Identity Concept
The visual identity played a pivotal role in establishing the tone and consistency of the
event. We choseline illustrations inspired by Indian cultural elementsto create a contemporary yet meaningful
design language. This approach not only reflected India's rich heritage but also offered a visually cohesive
experience for attendees.
Design Execution
To maintain a consistent theme throughout the event, we extended the visual language
across multiple touchpoints, including
- Stage Graphics Large-scale backdrops and banners designed with intricate line illustrations
provided a seamless, immersive experience for attendees.
- Badges & ID Cards Custom-designed identity cards featuring the same visual elements
ensured uniformity in participant identification.
- Participants' Booklet & Study Material Detailed guides and learning materials were
thoughtfully designed to blend informative content with clean layouts inspired by the visual theme.
- Event Merchandise Bags, folders, and certificates were all designed to reflect the
event's brand identity.
- Social Media The digital presence followed the same design language, ensuring a smooth
transition from print to digital platforms.
Outcome
The consistent design language not only enhanced the event's professional appearance but
also created a memorable experience for participants. The blend of Indian cultural elements with modern design
principles ensured that KFP 2020 stood out as an impactful and well-organized event.
Conclusion
The Kautilya Fellows Programme 2020 was a testament to the power of thoughtful visual design
in enhancing an event's impact. Balancing creativity with protocol, we successfully delivered an engaging and
memorable visual identity that reflected India's rich heritage while embracing a contemporary look.
